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Bringing you natural, effective hair, skin and daily nutrition products for all the family. This website provides a fantastic range* of natural products to help maintain daily health and wellbeing, so you feel good on the inside and look great on the outside. 


My name is Beth Belshaw and back in 2014 I established the ‘SweetHearts Hair’ brand as an online tutorial platform. I wanted natural, organic products to use with my tutorials, and soon realised I would need to manufacturer my own special formulas to get the products, and the effects I was looking for. The SweetHearts range was inspired by my own need for a natural, non-greasy detangler, that I could trust to be organic, chemical free and cruelty free, so the ‘SweetHearts Hair Detangler’ was born, along with a ‘2 in 1 Detangler & Head Lice Defence Spray’. Things really took off as I realised that millions of others were looking for exactly the same thing.

I am now delighted to have a social media following in excess of 1.5 million, and more than 6000 5-star reviews from sales across 42 countries.

SweetHearts Hair and Lily & Loaf

As you can imagine, it’s all very busy here, so to make time to continue with my online tutorials I have chosen to work alongside Lily & Loaf. Lily & Loaf are a fantastic UK based health and nutrition company who can fulfil orders for the SweetHearts Range and offer my customers an additional range of amazing natural, organic skincare products for men and women, organic essential oils, and a comprehensive range of daily nutrition for adults, children and pets.  

Lily & Loaf share my philosophy of the benefits of naturally sourced product ingredients, and SweetHearts Hair Design are very excited to be working with the Lily & Loaf team.

*not all ranges are available in all countries